Foundational Message

Wavelength is a human assessment and development platform built on personality science, affect regulation, social psychology, and cross-cultural behavioral research. Most systems treat people as psychological profiles. People aren’t. They’re living systems, biological, intellectual, emotional, social, and cultural, and they change depending on context, pressure, and capacity.


Wavelength translates decades of validated science into a single operating system that shows individuals how they’re wired, where they develop, and what shifts under pressure. Then gives organizations the same clarity at the team and culture level. Sixteen scoring families. Not four or five.

The result isn’t a personality label. It’s a living signal, a way to understand what drives behavior, what shifts it, and what to do about it. Not once, but at your command.

Wavelength Team

Charles Hubbard, PhD
President
Charlie Hubbard is a pattern archaeologist. It’s not a metaphor. It’s the method.

His approach to human behavior started where anthropology often does: in the field. Cultural immersion in the Micronesian island of Pohnpei at age 19 revealed something that became foundational to Wavelength: that behavioral traits are universal, but cultures configure them into dramatically different patterns. The work since then has been excavating those patterns, calibrating what they mean, and building systems that make them actionable.

He brings a combination of academic depth and operational credibility that’s difficult to find in the same person. A PhD in cultural anthropology. A licensed CPA. Advanced training in behavior analysis. Twenty-five years advising leaders and organizations through Alexander Key, including serving as the primary financial architect behind a company’s growth from startup to $325M+ in annual revenue.

Most people who understand personality science have never scaled a business. Most people who have scaled a business have never done fieldwork in Micronesia. Charlie has done both, and Wavelength is what happens when those two worlds stop being separate.


Joshua Wilson
Vice President
Joshua is a self-professed Chaos Killer and No-Man.  His pragmatic approach to operations is a perfect offset to founders.  Recent experience with multiple startups and organizations with issues have allowed him to build an extensive toolbox for the business world.  

Much of his experience was gained in the Automotive realm, which has proven to be very cyclical and difficult to navigate at times.  The rough roads added experience, skillsets, and agility that lend themselves to aiding startups and organizations with little structure.  His unique background of MBA, B.S. in Automotive/Power Technology, and prior Advanced Master Mechanic certifications created and honed a diagnostic approach to the business world. 

He has long drawn parallels between cars and the human body.  Wavelength is a perfect place to further his research in diagnostic theory and bridge the gap between how cars work and how we, as human beings, are wired.  He handles day-to-day operations and works to build infrastructure that will allow Wavelength to scale quickly and smooth the ride along the way.  


Brad Anderson
Information Technology – Director
Brad brings more than 25 years across multiple industries managing business and technical teams, technology infrastructure, and program delivery. His focus areas — ERP, EMR, financial management, and operations systems — mean he’s spent his career in environments where technology has to serve complex human processes, not the other way around. He’s the person who connects people, systems, and ideas into something that actually works together. At Wavelength, that’s exactly what the technology layer requires.


Mark Rosseter
Data Architecture – Director
Mark Rosseter is a highly accomplished Data Architecture and Data Management Specialist with a career spanning four decades in data architecture, data integration, data management, and enterprise data warehousing. 

Mark’s professional journey began at major organizations such as American Airlines, Union Pacific Technologies, AT&T GIS, and Teradata Corporation, where he honed his foundational skills in database administration, systems integration, and data modeling. Mark was a cornerstone of Teradata’s partner technical consulting organization for 15 years, serving in progressively more responsible roles. 

Today, Mark continues to apply his wealth of experience through his work with Wavelength, where he provides data architecture and data management consulting and contributes to the exciting and emerging field of artificial intelligence and Wavelength’s Roger.  Roger is Wavelength’s AI advisor and mentor modeled after Mark’s father, Roger Rosseter.  The work includes assisting in the development of an AI-driven personality assessment platform. With a passion for continuous learning and a proven ability to bridge the gap between complex technical concepts and practical business outcomes, Mark Rosseter remains a dynamic and forward-thinking force in the world of data management and data architecture.


Richard Bennion
System Architecture – Director
Richard builds the infrastructure that makes Wavelength run. His background is in large-scale SaaS solutions and enterprise e-commerce platforms, the kind of systems where architectural decisions made early determine whether everything downstream works or breaks. He’s built and scaled platforms on BigCommerce, Next.js, and React, and has deep experience integrating complex systems like ERP and CRM into unified environments. At Wavelength, he’s responsible for translating a sophisticated behavioral architecture into a platform that’s fast, scalable, and built to grow.


Trenton O’Bannon
AI Systems Engineer – Lead
Trenton brings analytical precision and interdisciplinary range to Wavelength’s AI architecture. He holds degrees in Computer Science and Data Science from UC Berkeley, where his work sat at the intersection of machine learning, economics, and complex systems.

His research spans economic policy analysis, biomedical imaging, and topological data analysis, most recently using the Euler Characteristic Transform to quantify symmetry in complex shapes, extracting structure from high-dimensional data. At Wavelength, he’s responsible for the AI systems that power Roger and the assessment engine: backend architecture, retrieval-augmented generation, and the scalable infrastructure that turns complex behavioral data into actionable signal.

He builds the systems that make Wavelength intelligent. Roger’s ability to read a profile and produce something useful comes from the architecture Trenton designs.


Luke Hubbard
Personality Researcher – Lead
Luke Hubbard serves as Lead Personality Researcher, where he works to bring emerging psychological ideas and peer-reviewed academic research into Wavelength’s personality assessment system. His work focuses on helping the platform better understand core personality patterns, how individuals function under stress, how psychological load affects performance, and how people fit within teams and organizations.

In addition to his research role, Luke contributes to assessment validation and customer experience, helping ensure that Wavelength’s tools remain both scientifically grounded and practically meaningful for the people and organizations using them. He reviews academic literature, evaluates how psychological concepts are translated into the assessment framework, and supports the continued development of a system that connects personality insight with real-world organizational needs.

Luke holds bachelor’s degrees in Human Biology, Anthropology, and Psychology from the University of Kansas. His interdisciplinary background allows him to approach personality research through biological, cultural, and psychological perspectives, supporting Wavelength’s mission to better understand how people are wired, how they respond under pressure, and how they can thrive in the right environments.